Narita Airport opens four ‘exclusive’ new boutiques

By Charlotte Turner |

Narita-Airport-leadThis month Japan’s Narita Airport is opening four new brand boutiques in the airport’s ‘5th Avenue’ shopping mall – after outbound passport control in Terminal 2 – including a Prada outlet, which is an airport first for Japan.


On 1 November, Chanel and Bottega Veneta opened their first boutiques at Narita Airport, followed by the opening of a Chanel fragrance & beauty store on 21 November.


The first Prada airport boutique in Japan is due to open in late December. These new shops will be directly operated by NAA Retailing Corporation.


“This time, NAA has expanded the shopping zone named ‘Narita Fifth Avenue’ of terminal 2,” Takumi Shimizu, Director, Merchandising, International Division NAA Retailing Corporation, stated.



As reported by TRBusiness Foreign Correspondent, David Hayes in the October issue of TRBusiness magazine, although NAA has seen travel retail sales weaken since April – when the Chinese government increased luxury goods import tariffs – the number of foreign passengers continues to grow at the airport.


Click to enlarge map.



A map of the new boutiques.


So much so that NAA is targeting JPY150bn (US$1.5bn) in revenue for 2018 for duty free, tax free and restaurant sales combined.


NAA believes this is achievable after registering a record total JPY 116.9bn (US$1.16bn) in financial year ending 31 March, 2016 (FY2015) (according to NAA figures). This was a +15% increase year-on-year.


As part of its ‘Innovative Narita 2018’ Mid-term Management Plan (to run from Fiscal 2016-2018), released in April this year, the NAA Group says it regards the coming three fiscal years as a period to improve competitiveness among other major Asian airports.



Chanel, Bottega Veneta and Prada will join other high end boutiques in the Narita Airport Fifth Avenue shopping area.


During this time they will be ‘laying the groundwork for further rapid progress, and making full preparations to support the safe, smooth hosting of the 2020 Tokyo Olympic and Paralympic Games’.



“Toward realising our vision for Narita Airport’s future, we will steadily but expeditiously work toward the targets of the following five strategic policies,” it says.


Policy four of this plan includes, ‘providing attractive retail spaces and enhancing the pre-boarding experience so passengers’. It also includes ‘using the most advanced information and communications technologies to create a smart airport will work hand in hand with the creation of attractive retail spaces to surprise and impress passengers’.


“We will open shops with innovation and contemporary flair and shops that project the distinctive character of Japan and Narita airport, and offer product lineups that will satisfy our customers, including products available only at Narita Airport,” says NAA.



Narita Airport is expanding its Fifth Avenue shopping area.


This includes expanding the Narita Fifth Avenue mall and duty free shops in Terminal 2. NAA will also renovate the food court area on the landside, on the fourth floor in Terminal 1.


By December 2016 NAA will have opened new shops airside in the central building on the third floor in Terminal 1


This follows renovations that have already taken place in the ‘Airport Mall’, landside, on the fourth floor in Terminal 2, where previously vacant outlets have been used to expand the size of existing boutiques.


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