The Shilla Duty Free (Shilla) is to launch the L’Occitane Chinese New Year Limited-Edition Shea Butter Hand Cream across its Asian store network.

Decked in red packaging, the hand-cream will be exclusively available at Shilla’s Asia Pacific stores in South Korea, Singapore and Hong Kong (including online) while stocks last.

With one sold every three seconds, the new limited-edition is priced at $28 in South Korea, S$39 ($29) in Singapore and HK$235 in Hong Kong.

Packaged in a tube, the hand cream is enriched with 20% organic Shea Butter and blended with honey, almond and coconut oil.

LIMITED EDITION LAUNCH

Jenny Chung, L’Occitane Travel Retail Marketing Director said: “We are proud to launch the limited-edition hand cream in a new festive packaging for Shilla’s global shoppers.

“This little miracle worker makes a thoughtful present for family and friends this Lunar New Year, as it comes dressed in the prettiest shade of red that symbolises good luck and fortune.

“It is also a great beauty companion to carry in the purse —with its lively colour and convenient packaging. Ladies can go house-hopping in style and comfort during this festive period.”

Raelene Johnson, Vice President of Global Merchandising Division, The Shilla Duty Free added: “Shilla is thrilled to partner with L’Occitane to exclusively introduce the Chinese New Year Limited-Edition Shea Butter Hand Creamto the Asia Pacific travel retail markets.

“The collaboration is a wonderful opportunity for us to spread the good fortune to our travellers during this festive celebration. It is also our way of bringing fresh shopping experiences under our skincare category.

“With its vibrant packaging, this limited-edition hand cream will certainly capture the hearts of our customers and help to usher in a great start to the New Year.”