L:A Bruket has broken into duty free with a pop-up store at Incheon Airport Terminal 2.

South Korean travel retailer Shinsegae Duty Free has opened the first duty free pop-up store for Swedish lifestyle brand L:A Bruket at Incheon International Airport Terminal 2.

Open until 31 March, the shop boasts a range of naturally formulated and functional skincare and body care products and home care items, all infused with the scents of nature.

Consumers can discover highlight products such as the Almond Coconut Lip Balm, Fragrance Tag in two variants and eight selections of hand cream (30ml) to suit individual preferences.

To mark the opening, Shinsegae Duty Free is offering customers a gift with purchase based on spend level: A 2ml sample of hand cream and body lotion (+$30) and a deluxe 55ml body lotion (+$150), while all consumers making a purchase will receive a 2ml sample of body lotion.

“We anticipate great enthusiasm from domestic and international travellers who prefer natural lifestyle items like those offered by L:A Bruket,” commented a Shinsegae Duty Free spokesperson.

“Moving forward, Shinsegae Duty Free will continue to introduce brands that reflect the latest trends, expanding consumer experiences and establishing itself as another destination for trend experiences.”

Shinsegae Duty Free, a subsidiary of Shinsegae Group, operates stores across South Korea, including in downtown Myeongdong, Seoul; at Incheon International Airport; and in Busan.

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