Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Aspinal of London ‘pops up’ at Heathrow T5 this summer
By Luke Barras-hill |
Luxury leathergoods brand Aspinal of London has executed a pop-up concept at London Heathrow Terminal 5 to entice travellers with bespoke goods and experiences.
Beginning 16 April for a period of six months, the pop-up boasts a circular design with open shelving to invite passengers to browse merchandise.
It will feature travel-inspired products such as limited edition vintage trunk clutches and host special events.
These include complimentary gold, silver and blind personalisation and, in May, a special embroidered personalisation service on scarves and journals courtesy of Hand & Lock.
The brand will also host giveaways including travel-themed stickers contained in vintage postal envelopes on all purchases, plus a fun travel sticker collection to adorn Aspinal products.
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