A Baileys Personalisation campaign has landed at Aelia’s ‘La Scene’ promotional podium in London Luton Airport.

 

This follows the earlier launch of the conceptual Christmas promotion at Paris Orly Airport last month which allows customers to personalize a bottle of their favourite Baileys flavour for someone special (or themselves) this holiday season.

 

The Luton Airport promotion comprises a 30-second looping call-to-action video which informs customers that they are invited to personalise a bottle of Baileys as a special gift.

 

A DIFFERENT KIND OF PROMOTION FROM CDM…

Themed under the brand’s catch line ‘A different kind of Baileys for a different kind of night’, the video also highights the various flavour options from the Baileys’ family which range from Original to Vanilla Cinnamon, Salted Caramel, Hazelnut and the ‘ultra-sophisticated and feminine TR exclusive’, ‘XC’.

 

In addition, the promotion also features gift boxes depicting the textures and colours of Baileys’ latest branding identity which are arranged to form Christmas ‘trees’.

 

This campaign which was designed and produced by Concourse Display Management (CDM) is also expected to roll out at more selected airports around Europe during the coming weeks.