The Gülsha experience area inside the Unifree Duty Free store at IST is running until the end of April 2025.

Natural Damask rose-based skincare brand Gülsha is inviting travellers to test out its three-step effective skincare routine prior to departure from Istanbul Airport (IST).

The newly launched experience is located inside the Unifree Duty Free store in the departures hall, and is running until the end of April.

The official opening ribbon-cutting ceremony took place on 16 April, with senior executives from Gülsha and Unifree Duty Free in attendance.

“We are excited to welcome gülsha with its new concept area at Unifree Duty Free,” commented Unifree Duty Free Chief Commercial Officer Ceren Tonguç.

“With this partnership, we offer our guests a premium product selection and a unique shopping experience.”

The activation gives travellers flying from Istanbul Airport the chance to experience and discover Gülsha’s premium skincare products.

The area is ideal for travellers seeking to refresh their skin before a flight, offering a skincare routine that’s said to be suitable for all ages and all skin types.

There’s also a premium selection of Gülsha products available to purchase on the stand.

“In this journey we set out to make Gülsha an internationally recognised brand, and the support of our successful collaboration with Unifree Duty Free has been immense for many years,” said Gülşah Gürkan, Founder of Gülsha.

“With Unifree’s expertise in airports and its wide customer base, this is a big step we have taken towards globalisation.”

Formulated in France, Gülsha products contain essential rose oil sourced from the Damask rose, a rare and special rose species harvested and processed exclusively in May.

Free from parabens, alcohol, SLS, mineral oils, colourants and perfumes, its products are classified between 95 percent and 100 percent natural.

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