Moët Hennessy opens sole GTR pop-up for Veuve Clicquot 250th anniversary

By Kristiane Sherry |

Veuve Clicquot is marking its 250th anniversary globally, and in travel retail at Paris CdG.

Moët Hennessy Travel Retail Europe has unveiled a Veuve Clicquot pop-up at Paris Charles de Gaulle Airport Terminal 2E Gate M to mark the 250th anniversary of the brand, the only activity of its kind in the channel. 

The activation runs until 26 June and features ‘The Icons’, four “emblematic” objects for the Champagne house: he Clicquot Ice  Jacket, the Clicquot Ice Box, The Clicquot Arrow, and The Clicquot Fridge.

All have been “re-edited” with a sustainable twist and reuse options to mark the brand’s 250th anniversary. 

The Clicquot ice jacket is described as functional and fashionable, designed to keep the Champagne chilled wherever it’s being enjoyed.

Meanwhile, the Clicquot Ice Box is a “pioneering” packaging concept, opening like a flower and transforming the presentation box into an ice bucket.  

Clicquot Arrow is a bottle of Veuve Clicquot Yellow Label that can be personalised with the shopper’s own destination and the distance to Reims, France, the brand’s home.

Finally, the Veuve Clicquot is a chill box based on the refrigerators of the 1950s, reimagined in partnership with SMEG.

Travellers passing through the activation will have the opportunity to personalise The Arrow and the Ice Jacket on request. 

Veuve Clicquot hosted live music for passengers passing through the airport at the activation space on 2 and 3 June. 

‘Joyful state of mind’

Personalisation options are available for passengers.

“We are thrilled to offer our customers a unique and vibrant retail concept that embodies Veuve Clicquot’s values of solaire and a joyful state of mind, with an emphasis on personalisation and  sustainability,” said Laurent Boidevezi, President Moët Hennessy Asia Pacific, Travel Retail & Private Sales.

“The pop-up is a celebration of our brand’s 250 years of excellence and reflects our  commitment to creating unforgettable and eco-friendly experiences for our customers.

“We are excited to share this milestone with our customers.” 

Guy Bodescot, Extime Duty Free General Director, added: “We are thrilled to partner with Veuve Clicquot on this unique and sustainable project, which showcases our shared commitment to innovation, creativity, and sustainability.

“We are confident that this activation will offer travellers an  unforgettable and memorable experience, and we can’t wait to welcome them to our vibrant pop-up.” 

Earlier this month, Moët Hennessy Travel Retail Europe partnered with Dufry for an activation highlighting Belvedere’s Ushuaia limited-edition bottle at the retailer’s Ibiza location.

The pop-up runs until the end of July, with the limited-edition vodka expression only available in selected Spanish airports, and at the Ushuaïa Ibiza Club.

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