Rodenstock pairs ‘design with cutting-edge technology’ in new Sun concept

By Faye Bartle |

Rodenstock Sun Collection model R3311B

Rodenstock Sun Collection model R3311B has an elegant butterfly shape with a slightly transparent acetate frame edge, rose gold frames and Dynamic Red lenses.

Rodenstock Eyewear is helping shoppers to get set for summer with its new Sun concept, which teams stylish frames with UV protective lenses.

The Sun Collection comprises 12 frames, each featuring SunContrast lenses offering optimum UV400 protection and enhanced contrast perception in four different tints. This makes them ideally suited to bright or diffuse light and changing weather conditions.

According to Rodenstock, the lenses ‘absorb blue light components more strongly than conventional sun protection lenses’.

For the wearer, this means less glare, more contrast and enhanced vision when out and about.

“Sunglasses are a core part of the travel retail offer due to their innate link with the magic and excitement of travel itself,” said Lucas Gestin, Director Global Retail & International Key Accounts Eyewear, Rodenstock. “As shoppers are returning to stores, we are seeing a hunger for new and exciting products and the Rodenstock Sun Contrast provides that with a perfect blend of impeccable design with cutting-edge technology.

“As travel recovers, we look forward to helping our partners to rebuild this market with fresh and engaging releases which will enthral customers and clients alike.”

Rodenstock Sun Collection sunglasses model R3319B

Rodenstock Sun Collection sunglasses model R3319B, featuring the brand new lens colour Autumn Green.

Highlights include the two women’s models (R3329 and R3330), which have an elegant butterfly shape with a two-tone, slightly transparent acetate frame rim.

Two minimalistic men’s models (R1443 and R1444) feature characteristic rivets and a metal bridge.

For a feminine look, sunglasses R1426A and R3311B are a classic choice, featuring rose gold frames and red lenses.

BRAND NEW MODELS

Brand new men’s models R1443B and R1444A have lenses in a Dusty Green tint, which emphasise the masculine style.

Another colour highlight of the new collection are the sunglasses R1425C and R3319B, which showcase a brand new lens colour titled Autumn Green.

The sunglasses with SunContrast lenses and single vision RX lenses are available now from Rodenstock partner opticians.

The new collection follows Rodenstock’s reinvention of its eyewear collections in a bid to ‘inspire every travelling shopper’.

The company is headquartered in Munich and is represented in more than 85 countries with sales outlets and distribution partners.

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