Tallink Group has opened a new 70sq m Superdry shop on board the recently renovated Galaxy vessel, which operates on the Stockholm-Turku route.

Superdry products have been available on Tallink Grupp’s vessels for the past seven years. But in recent years, Superdry product selection and the popularity of products among customers have increased significantly.

During the Galaxy refurbishment, the Fashion Street store has been extended by 100 metres. This made it possible to create the new Superdry shop-in-shop area.

NEW SHOP-IN-SHOP

The new shop-in-shop has been created in partnership with the brand’s representatives and is in line with Superdry’s concept from a visual identity and interior design perspective.

New Superdry products will be available monthly and fashion items will be 20% cheaper than the high street all year round.

Aimar Pärna, CEO of Tallink Duty Free said: “Superdry’s products are very popular among our customers travelling on the Stockholm-Turku route. As the brand’s product range has grown, we made the decision with Superdry’s representatives that now, after Galaxy renewals, is the time to open a larger Superdry shop-in-shop area with an even wider offering.

“After Tommy Hilfiger and Desigual, Superdry is the third brand to open a shop-in-shop area onboard Tallink Grupp’s vessels.”