Travel Blue reveals ‘incredible success’ of kids pillow range
By Andrew Pentol |
Travel Blue has reported a strong uptake of its kids pillow range.
Launched last year in Cannes, distribution encompasses Europe, Asia and South America. Further openings are expected following the upcoming TFWA Asia Pacific Conference and Exhibition.
Jonathan Smith, Executive Director, Travel Blue commented: “The incredible success of the range is really down to two major factors. Firstly, the 10 fun and colourful designs and secondly the major investment we have made in specialist POS solutions.”
NEW LOCATIONS
According to the company, Changi Airport has benefitted from this initiative in the main duty free shopping area and new Jewel complex. Travel Blue is also supporting operators in a similar way across 10 new locations in airports across China, Europe and the Middle East.
Since initial stocks were launched to the travelling public in November/December 2018, the company has reported a ‘considerable volume’ of repeat orders.
Smith added: “The interest in this category has been stunning and with the school holiday season just around the corner, we are securing greater production capacity to deal with demand.”
Travel Blue will be present at the TFWA Asia Pacific Conference and Exhibition (Basement 2, Stand G1) where it will launch its new Lexingham mobile accessories brand and showcase its Z-Zoom reading and sunglasses range.
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