Z-Zoom – the eyewear brand under the Travel Blue umbrella – intends to use the upcoming TFWA Asia Pacific Exhibition & Conference to introduce a new collection to visitors.

Guests to Z-Zoom’s booth (Basement 2, G1) can also explore the Readers and Sunglasses Collection for 2019.

The winner of the Best sunglasses/eyewear product at the inaugural consumer-voted Travel Retail Awards last year has been heightening its industry visibility with key partners including King Power, Heinemann, Aer Rianta International and Flemingo, among others. 

STRONG ASIA FOCUS

Candelaria Pourtalé, Global Brand Manager, Z-Zoom, commented: “In addition to blue light glass, frames made with TR90, and our iconic Magnetic Sunglasses attachment, Z-Zoom will continue to bring fresh alternatives to travel retail with innovative designs, materials and solutions.

“Our latest promotional offer of gift with purchase has generated a substantial increase of sales for our partners. The ‘Z-Mini’ is a tiny reader with no need for ear temples; it is light and super thin so it can be easily kept in every wallet as an emergency solution. These gift promotional readers can be acquired with the purchase of every pair of reading glasses.”

Z-Zoom places a strong focus on Asia Pacific, where it has a dedicated local team.

It is available in more than 20 countries worldwide, including key regional airports in China, Singapore, Thailand, India, the Philippines and Myanmar.

UK-based Travel Blue has reported an ‘excellent year’ to date, spurred on by the three brands in the group, including its eponymous travel accessories line, Lexingham and the aforementioned Z-Zoom.