Leading business and travel essentials goods company Tumi has opened a 90sq m premium travel and lifestyle bags and accessories store right next to its parent company Samsonite shop in Milan Linate Airport’s airside departures area.

 

The white decor outlet is said to be located ‘in a prime position’ in the eyeline of all passengers as they enter the luxury brand’s departures area after passport control – where some of Tumi’s latest lines from its Fall/Winter 2017 portfolio are on display.

 

Commenting on the new initiative, Damien Mignot, Tumi General Director Europe said: “Our new shop at Milan Linate airport will give Tumi access to the huge number of business and leisure passengers who pass through this Italian hub each day.

 

APPEALING TO ‘FAST-MOVING GLOBAL CITIZENS’

“We have chosen to showcase a wide selection of pieces from our latest collections, including totes, backpacks, accessories, electronics, carry-ons and some large travel pieces, which we are confident will appeal to these fast-moving global citizens.”

 

Among the featured collections will be the Tumi TLX collection of travel pieces, which has been launched this summer in response to the emerging trend ‘for fusing business with leisure travel’ – known as ‘bleisure’.

 

Tumi says the highlight of the collection is the TLX International Carry-On (226007), a slim and lightweight cabin bag with an easy-access main compartment, divided into two zipped pockets and designed for short trips.

 

The company adds that its Tumi 19 Degree collection of aluminium luggage has also become a travel staple combining function, luxury and innovation, featuring an International Carry-On (36860), a Short Trip Packing Case (36864) and an Extended Trip Packing Case (36869).

 

HIGH-END ELECTRONIC ACCESSORIES

Other leading offerings and collections include the Alpha 2, Alpha Bravo and Luke Backpack. In addition, the Ashton collection of backpacks, briefs, carry-ons and duffels, such as the Morrison Backpack (333256) comprise an array of ‘luxurious styles’ with a relaxed, sporty attitude.

 

 

Moving on to the Voyageur collection, this features a mix of bold prints and accents of colour, while the Calais Backpack is described as ‘Tumi’s iconic model’ with a roomy interior and multiple organisational options, including a padded laptop compartment and quick access mobile telephone pocket.

 

Lastly, the Sinclair collection has been updated for the Autumn/Fall, featuring an assortment of streamlined bags with polished hardware and a colour palette grounded in Black and Earl Grey.

 

The company adds that this Milan Linate store will also highlight a selection of its functional high-end electronic accessories.