The operator of Hyderabad’s Rajiv Gandhi International Airport (HYD) has added the established Indian multi-brand beauty retailer, Parcos, at the domestic terminal.

GMR Hyderabad International Airport says that the directly-operated store has “a scintillating array of international brands further augmented by the sheer luxury offered”.

HYD hopes the shop, at domestic security hold area, will become a one-stop retail destination for fragrance in particular. Among the brands available are Calvin Klein, Cartier, Davidoff, DKNY, Dolce & Gabbana, Giorgio Armani, Gucci, Hugo Boss, Lacoste, Paco Rabanne, Prada, Ralph Lauren and Versace.

Parcos is not new to duty free and travel retail in India, having a presence at the major hub airports. At HYD it plans to conduct regular free makeover sessions to target young, upwardly mobile customers.

SGK Kishore, CEO of GHIAL, says: “We are confident that the noted international perfume brands available will meet the demand of the diverse passenger profiles that travel through the airport.”