Bacardi Global Travel Retail has won three drinks industry awards in connection with some of its latest launches in what is currently a busy period for the company.

 

The first relates to last March’s unveiling of the world exclusive TANG Chinese green tea-based spirit with DFS at Hong Kong International Airport. This new spirit distilled which is actually distilled from Chinese green tea, received awarded both Supreme Champion and Gold in the ISC awards for Best Design & Packaging in Travel Retail, announced last week on 8 July.

 

In addition, AULTMORE Speyside Single Malt Whisky won the Drinks Business Award for Best Design & Packaging in Spirits, in a joint award with Stranger & Stranger, the packaging design agency.

 

 

Launched in October 2014, the design was apparently inspired by ‘the natural environment around the distillery’, with the pack displaying soft black imagery, ‘evoking a sense of the location’s foggy nature and helps to create an air of mystery’.

 

The use of uncoated paper and the branding of the Aultmore Distilling Co. logo into each of the wooden bottle closures were also features which stood out for the judges.

 

In addition BACARDÍ rum also received a special commendation from the Drinks Business Awards for its new bottle design presentation, launched in February 2015. This is the first packaging update to the world’s most awarded rum in more than a decade, with the new bottle in its ‘Georgia Green’ coloured glass, now slimmer, taller and easier to handle by design.

 

Vinay Golikeri, Global Marketing Director, Bacardi Global Travel Retail comments: “Innovation is a key strategic imperative for Bacardi Global Travel Retail and delivering innovation with luxury design and packaging are essential components for success.

 

“We leverage our strong consumer insights to deliver innovation that can unlock category value. In this context, we place great significance on design to bring to life the provenance, heritage and stories about our brands in order to drive relevance for consumers in-store.”