Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Boss Bottled ltd edition to arrive in Asia & Americas DF
By Pepi Sappal |
Boss Parfums will release a limited number of Boss Bottled collector’s editions on DF&TR counters in Asia and The Americas from 1 November, confirms Coty.
The limited edition from Boss Parfums is expanding into Asia and The Americas after initially being made available on European travel retail counters since September 2017.
According to the brand owner, Boss Bottled seeks to empower men everywhere to share and celebrate their varying ideals of success. It also unveils the next chapter of its ‘Man of Today’ campaign.
With Australian star Chris Hemsworth as the new face for its latest fragrance, Hugo Boss says it has kick-started a global conversation to capture ‘what it means to be a man’ in today’s world through its latest digital #ManOfToday campaign.
Actor Chris Hemsworth is the new Global Ambassador of Boss Bottled.
MAN OF TODAY
The company says three types of engaging visuals were created to capture the essence of the ‘Man of Today’.
With the TV campaign created by renowned director Nicholas Winding Refn, a print campaign shot by photographer Nathaniel Goldberg and PR images by Frederic Auerbach, Chris Hemsworth is seen as the ‘Man of Today’ in visuals set against the dynamic backdrop of a modern, urban skyline.
Commenting on the campaign, Actor and Boss Bottled Global Fragrance Ambassador Hemsworth said: “The Man of Today campaign is all about representing the idea that actions speak louder than words – a principle I’ve always tried to embody and live my life by.
“It’s one thing to say you’re going to do something, but to back it up and do it is a whole other thing. It’s an attitude that my parents bestowed upon me, and an approach I hope to instil in my kids as well.
“It’s about the qualities of honesty and integrity, which is a great message to be a part of.”
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