Caran d’Ache + Keith Haring collection celebrates late artist’s life and work

By Kristiane Sherry |

Caran d’Ache has released a Keith Haring range to celebrate the life of the artist

Writing instruments firm Caran d’Ache has unveiled its bold Caran d’Ache + Keith Haring collection as it proclaims the American creator’s ‘art for all’ message. 

Each of the six Swiss-made pieces was inspired by Haring’s subway drawing designs. Three writing instruments feature, alongside two sets and a colouring pad. 

Central to the range is one of the artist’s best-known pieces: two figures carrying a red heart in outstretched arms. 

The collection launches ahead of the Christmas gifting season. It is supported by a pop-up in partnership with Lagardère Travel Retail at Geneva Airport.

Located in the airport’s central place, the activation features a colouring wall so passengers can try the products in a fun environment.

Caran d’Ache + Keith Haring: The collection

First in the collection is a new iteration of the Caran d’Ache Ecridor pen, engraved with a Haring design. 

Also present is the 849 ballpoint pen in two designs: a white satin finish with the red heart, and a matte black with another Haring motif. A notebook also accompanies the pens. 

The first of the two sets is an assortment of 10 colour pencils and a black fibre-tipped pen. Another includes 40 colour pencils and 42 Neocolor II was pastels. 

A colouring pad with 20 Haring designs is available alongside the sets. 

“More than a simple tribute, the six new items in this Caran d’Ache + Keith Haring special edition embody  the American artist’s philosophy and his desire to democratise art and make it accessible to all,” the brand said in a statement.

The Caran d'Ache x Keith Haring colouring pack

The Caran d’Ache x Keith Haring colouring pack

Caran d’Ache was founded in Switzerland over a century ago. It produces all its products in Geneva workshops. 

Sustainability is at the heart of its philosophy, the brand says. Efforts include the use of solar energy and FSC-certified wood. 

The family business now employs more than 300 people. In addition to its 10 boutiques in Switzerland and abroad, its footprint spans more than 120 shop-in-shops and an online store. 

Last year, Caran d’Ache partnered with Lagardère Travel Retail to open a pop-up boutique at Basel SBB railway station.

Middle East

MEADFA Conference 2024 ‘heading to Abu Dhabi on 17-19 November’

This year’s Middle East & Africa Duty Free Association (MEADFA) Conference will take...

International

DFWC Q1 2024 KPI Monitor indicates rise in duty free impulse purchases

Impulse purchasing within global duty free is on the rise, according to the latest Duty Free...

Asia & Pacific

Avolta details “bold and ambitious” goals to grow its APAC business

With a number of key developments coming to fruition, including its operations at Wuhan Tianhe...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend