CG Hibbert has partnered with London-based gin brand, Edgerton Pink Gin which is seeking to expand its presence in the channel.

Edgerton Pink is the world’s first premium pink gin and winner of Masters and Silver awards in this year’s International Wine and Spirits Competition.

Founder, Martin Edgerton Gill and master distiller Charles Maxwell selected 15 botanicals including pomegranate (see below) and the aphrodisiac, damiana, to create the Edgerton pink taste.

CG Hibbert’s Sales & Operations Manager Jonathan Corbett said: “Edgerton were at the forefront of the pink gin innovation and have continued their success in the increasingly competitive gin space. It’s great to have them on board. We have some very exciting plans for the brand going forward.”

STRONG RELATIONSHIPS

Edgerton spokesperson Matthew McCormack added: “CG Hibbert’s longevity in business and strong relationships with industry leading companies makes them a perfect partner to grow our brand in the duty free sector.

“We are very excited to action our plans and make Edgerton Pink the number one pink gin in duty free.”

Edgerton Pink Gin is now available in global duty free thanks to CG Hibbert.

Established in London in 1767, CG Hibbert is a leading supplier of duty-free wines, spirits, beer, tobacco and other tax-free products to the travel-retail industry.