Chopard partners with De Rigo for exclusive Year of the Dragon collection

By Benedict Evans |

Chopard Year of the Dragon Collection 2024

Only the menswear variety is available in travel retail, while the full collection has been released in the domestic market.

Since 2020, Chopard has marked the beginning and end of each year with exclusive creations celebrating Chinese traditions, with its 2024 Year of the Dragon Collection serving as a fusion of design and cultural heritage.

The Chopard 2024 Year of the Dragon Exclusive Collection features one pair of glasses designed for men and one pair for women, though only the menswear model (VCHL38J)  is currently set for release across its travel retail channels.

Chopard says the eyewear design draws inspiration from its L.U.C timepieces; the glasses feature natural buffalo horn and precious woods paired with a titanium front. Similar attention has been paid to the gift box which houses the eyewear, crafted as it is with traditional mortise and tenon craftsmanship.

Chopard says the overall design is a tribute to the elegant gentleman, wishing for a Year of the Dragon filled with inner warmth and a sparkle in the eyes.

The buffalo horn is intended to offer a warm texture, while the precious wood is used to convey a sense of wisdom, and represents a harmonious blend of warmth, wisdom, and brilliance.

Chopard added this year’s collection carries a profound connection to Chinese traditional culture, creating a symbiotic masterpiece of nature, culture, and artistic beauty.

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