Gucci has opened a new flagship Gucci Beauty store at the Hainan Tourism Duty Free Shopping Complex in downtown Sanya, on the island of Hainan.

 

The store integrates various touchpoints in an omnichannel approach, such as an interactive table with educational product content and a large interactive screen where customers can delve into the world of Gucci fragrances.

 

The store features black oak flooring in contrast to pale pink furniture and bevelled mirrored surfaces.

 

GAMIFICATION

QR codes placed around the store and accessible via the interactive table further add to the unique omnichannel experience for clients, who can access Gucci games and apps.

The boutique features Gucci fragrances and Gucci makeup collection from Creative Director Alessandro Michele. Customers are invited to experiment with Gucci Beauty’s different lipstick formulas at the lip bar or additionally, they can get a personalised look by a Gucci Beauty advisor at the makeup stations.

 

The House’s luxury perfumery line, The Alchemist’s Garden, is displayed at its own dedicated back wall in the store. Featuring nine eaux de parfums, four perfumed oils and three acque profumate, ‘visitors can immerse themselves in the special scent story’, says Gucci.