Hanse Distribution is reporting strong traction from Finnish skincare and cosmetic brand Lumene as it continues to build its presence in global travel retail.

Lumene will appear onboard Lufthansa beginning this month following an agreement with the inflight distributor.

In the summer, Lumene strengthened its presence in the Nordics by entering Stockholm Arlanda Airport, where it is now exposed to one of the region’s most trafficked hubs.

The natural Nordic beauty brand has recently undergone a major transformation, with a newly crafted brand assortment ready for European and global travel retail.

ASIAN TRAVELLER APPEAL

Recently, it launched its global e-commerce platform to provide instant access to its beauty products in a fast-developing market.

As such, travel retail expansion remains key to Lumen’s global growth agenda.

Having exhibited at the recent TFWA World Exhibition earlier this month, Hanse Distribution said: “The feedback […] was fantastic,” commented Anna Berezhnaya, Sales Director Inflight, Hanse Distribution.

“We are especially pleased about the interest from our Asian airline partners and see a very bright future for Lumene on board of the European and Asian carriers.”

Hanse adds that Lumene’s transformation positions it to a global audience while maintaining its market leading position in Finland.

As reported by TRBusiness, Lumene remains a firm seller among Asian passengers for Tallink Duty Free, which is expecting a 10-15% increase in this passenger group across its Tallink vessels this year.