Harding+ reveals Cunard x Liberty special edition scarf to mark new store

By Charlotte Turner |

 To celebrate the first Liberty store at sea – which opened on Cunard’s flagship Queen Mary 2 in October 2022 – the iconic fashion & lifestyle brand has launched a special edition Cunard x Liberty scarf.

 

The Liberty store will be operated by Harding+, Cunard’s long term cruise retail partner, who reveals that plans are underway for Liberty products to be available on Queen Elizabeth and Queen Victoria later in the year.

 

The Queen Mary 2 store features the brand’s best-selling items, including silk pyjama sets, purses and bags, as well as two colourways of the new scarf.

 

Cunard’s association with Liberty dates back to 1968, when an original bespoke scarf, titled ‘Vacances’, was hand-painted by Liberty’s design director at the time, Bernard Nevill.

 

The design was reportedly ‘hugely successful’ and reimagined in 1988 for Cunard’s Queen Elizabeth 2.

 

 

The artists in the Liberty design studio have re-drawn the design once more, giving it a modern twist by spotlighting holiday scenes from the original and ‘springing them from the border, giving the scarf a delightful escapist feel’, said the brand.

 

Lee Powell, Vice President of Brand & Product, Cunard, said: “We are delighted to celebrate the first ever Liberty store at sea aboard Cunard’s flagship Queen Mary 2, and are especially excited to showcase this beautiful scarf designed exclusively for Cunard by Liberty’s talented team.”

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