Haribo joined its travel retail partners at this month’s TFWA World Exhibition & Conference (2-6 October) to mark 100 years of the iconic Haribo Goldbears.

As reported, the German sugar confectionery brand is celebrating the milestone with a series of activities within global travel retail and had previewed several new innovations ahead of the industry summit.

Based on research it has commissioned, Haribo claims that its dancing gummy bears, created by company Founder Hans Riegel in 1922, are the best-selling product in sugar confectionery across many regions in travel retail and several domestic markets.

Today, under the leadership of third-generation family member Hans Guido Riegel, Haribo Goldbears are available globally with 160 million produced every day.

The annual production of GoldBears would circle the earth 10 times when lined up end to end, according to the brand.

An average of one in four people worldwide are able to instantly recognise the Haribo Golbears, so says the annual Haribo Global Brand Tracking study.

Prominent markets such as Germany, Austria, Denmark and France have Haribo Goldbear awareness levels of almost 100%, adds the study.

For more on Haribo’s 100^th anniversary year, click here for an interview with Elisa Fontana, Head of Marketing Travel Retail, Rigo Trading/Haribo.