Holland & Barrett trials concessions with three UK WHSmith Travel stores
By Luke Barras-hill |
Three WHSmith Travel shops in the UK are now stocking products from health and wellbeing retailer Holland & Barrett.
As part of a trial, dedicated Holland & Barrett concessions can be found at London’s Heathrow Airport Terminal 2 (airside), Gatwick Airport North Terminal (airside) and Euston Railway Station.
Customers can browse from a tailored range of best-selling vitamins, beauty items and travel essentials, such as 100% mineral sunscreen, rapid-release ginger root capsules and immunity-supporting vitamins.
Conscious beauty brands from vegan ranges Pip & Pod and VitaSkin are on offer, alongside protein powders, gut health support supplements, collagen and energy support products.
In addition, the Holland & Barrett concessions will carry natural remedies to help calm anxious travellers and the company’s new Expert Sleep range.
Closer examination of travel locations
The latter is is formulated with clinically studied ingredients to support sleep routines.
Lisa Tookey, Commercial Growth Director at Holland & Barrett, said: “We’re always looking for new ways we can make wellness a way of life for even more people, and we’re delighted to be working with WHSmith to bring a selection of our range to travellers.
“Our aim is to test and learn through this pilot to understand how we might offer Holland & Barrett’s range of wellness products in travel locations in the future.”
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