INCC Group to extend Mercedes-Benz collections
By Luke Barras-hill |
INCC Parfums’ flagship Mercedes-Benz fragrance will be expanded with a men’s flanker and new female line later in the year.
Following the success of last year’s Mercedes-Benz Man, INCC Parfums has announced the launch of Mercedes-Benz Woman into domestic and travel retail markets beginning in April.
Available in three different sizes, 30ml, 60ml (pictured right) and 90ml, the fragrance plays on the same DNA as its male counterpart and pairs luxurious notes of Brazilian gardenia with pear, jasmine and orange blossom, finishing with hints of cashmere wood and sandalwood.
French master perfumer Honorine Blanc describes it as: “An enchanting, luxurious, unexpected fragrance created to accentuate and exalt a woman’s personality. A superb story of femininity and self-assurance, cloaking her in a fragrant aura of delicates.”
MERCEDES-BENZ MAN BLUE
Meanwhile, Mercedes-Benz Man Blue will be introduced into domestic and travel retail markets from May.
Available in two sizes, 50ml and 100ml (pictured left), Mercedes-Benz Man Blue ‘reinvents the codes of the line, with a light, reassuring and ethereal fragrance exhaling an elegant and refreshing personality’.
Packaged in trendy blue, the fragrance is developed by renowned French perfumer Michel Almairac and boasts a woody, amber scent, matched with notes of bergamot, pepper, lavender and softened with tonka beans.
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