JMG-Research is launching its fourth ‘Pax Gloss’ (Global Shopper Survey), which will focus on passenger behaviour from 15 countries, and investigate both outbound and inbound trips, at airports and during flights.

 

The survey will cover three key groups of international passengers: shop non-visitors; shop visitors and buyers, looking at what they do, what they look at, what they buy, as well as the reasons behind their decisions.

 

“After the huge ‘Chinese Pax Focus’ released earlier this year, it was time to refresh our global database of international travellers’ actions and expectations when in a travel retail environment,” says Jérôme Goldberg, JMG-Research Managing Director.

 

There are 15 nationalities, from Asia Pacific, Europe and the Americas included in the latest Pax Gloss survey from JMG-Research. The company says it will cover ‘every step of passengers’ moves’, from penetration for each different product category; to transformation rates; reasons to buy; planification; attitude vs duty free price and exclusive products.

 

‘SOCIAL MEDIA AND ADVERTISING IMPACT’

“We work in close cooperation with our clients, brands, operators and airports mostly. The feedback we had in Cannes was terrific, not only from existing clients, but also from some new ones who have already agreed to subscribe and take advantage of the opportunity to include their ad-hoc questions.

 

“We have therefore added some very interesting new questions, particularly on the reasons to switch brands when buying for yourself, new services, social media or advertising impact.”

 

Goldberg adds: “As always, our subscribers, initial or not, will have access in March 2014 to the global results by nationality, but we will work closely with them to prepare specific profiles to isolate the behaviours of category visitors, category buyers, brand buyers.

 

“We will also focus on specific airports, analysing the passengers according to set criteria like gender; group or independent travellers; Business, Leisure or VFF travellers; Frequent travellers, infrequent travellers, age.”

 

For further information, contact Jérôme Goldberg: +33 6 61 66 24 71 / [email protected].