Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Karelia Omé range pledges ‘new smoking experience’
By Luke Barras-hill |
Greece’s Karelia Tobacco Company has announced a new line from its Omé range.
The new Omé Blue & White 100’s are a rounder corner format version of its popular Omé superslims.
They will soon launch in DF&TR having showcased at the recent TFWA World Exhibition.
TWO VERSIONS
Available in two versions, Omé Blue 100’s 8/ 0.8mg and Omé White 100’s 3/ 0.3mg, the line features an ‘evolutionary Hollow Filter technology’ for a ‘premium, smooth smoking experience’.
“The inset filter and the premium tobacco provide the perfect draw and smooth taste,” the company stated.
It adds that Omé has received ‘very positive initial results’ from retailers and consumers since debuting in Bulgaria recently.
The Omé range was first launched into more than 40 international duty free and domestic markets in Western and Eastern Europe, the Middle East and the Far East eight years ago.
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