Marcolin and Pucci ink eyewear licensing deal through to 2030

By Kristiane Sherry |

Marcolin Pucci deal

Marcolin has signed a deal with Pucci to create its eyewear under license through to 2030.

Luxury eyewear group Marcolin has renewed its licensing agreement with LVMH-owned Florentine fashion house Pucci until 2030.

The deal covers design, manufacturing and distribution of Pucci’s sunglasses and optical frames. 

Marcolin started working with Pucci in 2015, with the brand known for its love of bright colours and inherent “joie de vivre”.

These signature codes have been interpreted by Marcolin with “innovative” twists, the supplier said. Collections have also included Pucci’s recent rebranding following the arrival of Camille Miceli as Artistic Director in 2021.

The next Pucci Eyewear collections will be showcased at MIDO, one of the world’s largest trade fairs, held in Milan from 3-2 February 2024. 

Marcolin was founded in 1961 and today its portfolio spans both in-house and licensed brands. Named include TOM FORD, Guess, adidas Sport, adidas Originals, Max Mara, Moncler, Zegna, GCDS, MAX&Co., MCM, Barton Perreira, Tod’s, Bally, Pucci, BMW, Kenneth Cole, Timberland, GANT, Harley-Davidson, Marciano, Skechers and Candie’s.

It is active in 125 countries around the world with a team spanning 2,000 employes. 2022 sales reached €547.7 million.

Pucci’s history dates back to its founding in 1947 by Marquis Emilio Pucci. It was acquired by LVMH in 2000, and today offers ready-to-wear, beachwear, accessories, a children’s range, and eyewear collections.

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