Maui Jim signs as official eyewear supplier of racing league, SailGP

By Charlotte Turner |

“SailGP is the perfect platform to turn that ambition into reality," said

“SailGP is the perfect platform to turn that ambition into reality,” said Martijn Van Eerde, Maui Jim Senior Marketing Director for EMEA and APAC.

Global racing league, SailGP, has signed up Maui Jim Sunglasses as its ‘Official Eyewear Supplier’.

 

Spanning three continents, SailGP sees eight national teams go head-to-head in iconic venues across the globe, for a winner takes all $1 million dollar prize at the end of the season.

 

Martijn Van Eerde, Maui Jim Senior Marketing Director for EMEA and APAC said: “For years now we aspired to embrace sailing and its community on a global level.

 

“SailGP is the perfect platform to turn that ambition into reality. Sailing has been an integral part of Hawaiian culture for thousands of years and the synergy between the high-tech race boats used in today’s SailGP and our premium PolarisedPlus2 with colour enhancing technology featured in all Maui Jim Sunglasses is a truly exciting prospect.”

 

PURPOSE-LED AGENDA

As a result of the partnership, Maui Jim said it will not only expand its reach to a global audience of sailing enthusiasts, but will also offer its sunglasses for purchase on SailGP.com and at SailGP’s global events.

 

Kate Worlock, Head of Licensing and Retail at SailGP said: “At SailGP we look to work with like-minded companies that share our brand ethos and Race for the Future purpose-led agenda, and Maui Jim is a great example of this.

 

“Not only that, but they have a fantastic heritage and product that we believe our fans will really embrace so look forward to developing this exciting partnership together.”

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