Mondelez WTR the latest to back TRMarketplace

By Luke Barras-hill |

TRMarketplace digital forum logo final leadMondelez World Travel Retail (MWTR) has signed up as the confectionery webinar sponsor at TRMarketplace in a further – and significant – show of support for the event that underlines its accelerating momentum since launching in May.

In addition, the confectionery giant will showcase its extensive travel retail portfolio via a dedicated brand hub at the industry’s first digital-led conference and networking event on 28 September – 2 October.

The confectionery insights webinar, part of TRMarketplace’s comprehensive e-learning programme, will feature business-critical intelligence and the latest data from Swiss research agency and official consumer insights partner m1nd-set, together with contributions from leading retail training company the Institute of International Retail.

Available exclusively at TRMarketplace, the educational programme feeds directly into the week-long Consumer Insights Hub that affords exhibitors and visitors a clearer understanding of changing consumer behaviours towards travel and shopping.

As reported, TRMarketplace and partner Bluedog Productions invite users to join daily webinars, where expert moderators and prominent DF&TR executives will dissect pertinent issues facing the industry as a result of the coronavirus (Covid-19) pandemic.

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INSIGHTS: A CRUCIAL ROLE IN THE RECOVERYMondelez Testimonial Slide

Sessions will be relevant to all stakeholders and channels, including airports, airlines, ferries & cruise, border stores and others.

“We are all really excited to join this inaugural digital event. Mondelez World Travel Retail is the market leader in confectionery and we are proud to sponsor the webinar on our beloved category,” commented Jaya Singh, Managing Director, MWTR.

“Confectionery is universal, impulsive and triggers cross-category purchases – the successful combination of these attributes with the latest TRMarketplace insights plays a crucial role in the recovery of this unique channel.”

In joining TRMarketplace, Mondelez World Travel Retail adds its name to an illustrious lineup of the globe’s leading suppliers and brands, travel retail operators, airports, port authorities, ferry and cruise ship companies, inflight concessionaires and distributors.

Dubai Duty Free, Flemingo Travel Retail, 3Sixty Duty Free & More, Tasa Meng Corporation, and The Shilla Duty Free are just a handful of companies to have praised the ground-breaking platform, with a wave of other retailers and airports pre-registering.

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TRMarketplace is available for all categories and allows each supplier/brand access to a dedicated ‘Brand Hub’, where they can showcase their respective product portfolios. Brands can upload all relevant documentation for visitors to browse and download (access restricted).

This is not to mention a steadily rising number of suppliers taking Brand Hubs at TRMarketplace.

Click here to find many more testimonials from visitors.

Click here to find many more examples of supplier testimonials.

Commenting on TRMarketplace’s emergence and what is says about the pace of evolutionary change occurring in the digital travel retail ecosystem, Singh added: “Virtual environments and experiences are playing a substantial part of our travellers’ life and thus in Mondelez WTR.

“Digital is an integral element to our Delighting Travelers category vision and our team’s DNA. It is our contemporary and effective means to generate more shoppers, more spend, more often. It has also proved its potential for the industry to help us be more adaptable and quickly respond to challenges to conducting business in the physical environment.

“As international travel resumes, travellers will be looking for brands and products they love and value. We are looking forward to sharing our plans at TRMarketplace on how to leverage our global brands, such as Cadbury, Milka, Oreo as well as travel retail’s number one chocolate brand, Toblerone, for the recovery of the category and the wider channel.”

Retail operators can enjoy complimentary access to TRMarketplace, while a fixed price to exhibit of GBP £4,495 (ex VAT) represents tremendous value to stakeholders.

Available to all categories, TRMarketplace will allow each supplier/brand access to a dedicated ‘brand hub’, where they can showcase their respective product portfolios.

Brands can upload all relevant documentation for visitors to browse and download (access restricted). Brands will even be able to facilitate the launch of new products.

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Duty free retailers, airport operators, inflight concessionaires, cruise, port and border store companies continue to sign-up to TRMarketplace.

Each brand representative can schedule video conferences with retailers and other partners using the platform’s secure integrated software, alleviating the need to install any third-party add-ons. The number of brand representatives is unlimited. The number of concurrent video conferences that can take place is also unlimited for each brand.

More information, including a detailed schedule of events, to follow shortly. To find out more about exhibiting, please contact [email protected][email protected] and [email protected].

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