As part of its ‘10 in 10’ ambition to double the size of the confectionery and fine foods category to $10bn in the next 10 years, Nestlé International Travel Retail (NITR) is placing a renewed focus on its YES! snacking bars in global travel retail.
Now wrapped in recyclable paper packaging, NITR says the range of natural and ‘healthy’ snacks meets consumer needs in one of NITR’s ten category growth drivers: ‘Healthy snack, healthy treats’.
“YES! the ‘Tasty by Nature’ fruit and nut-based, gluten-free bars are available in seven flavour combinations (suitable for both vegans and vegetarians respectively),” insists NITR.
“The nut bars are a source of protein, high in fibre and contain no palm oil, while the fruit bars contain no added sugar.”
FOR ‘CREATIVE AND CURIOUS TASTE EXPLORERS’
The ingredients and design of the product represent the assuredly ‘natural’ focus that NITR hopes will lure ‘creative and curious taste explorers’ looking for a new snack experience.
For global travel retail, YES! 32-35g fruit bars will be available in packs of three. Flavours comprise Raspberry & Chia, Pineapple & Coconut and Cranberry & Dark Chocolate whilst the nut bar comes in Dark Chocolate, Sea Salt & Almond.
“All of the cocoa used in the nut bars comes from sustainable sources that are UTZ certified, ensuring a better quality of life for cocoa farmers,” adds NITR.
REDUCING PLASTIC IN PACKAGING
Forgoing the use of plastic, YES! bars are packaged in recyclable paper from sustainable forests and contain messages encouraging consumers to help ‘close the circle’ by disposing of the empty casings in the correct recycling bin in a bid to ‘join forces and help nature together’.
NITR general manager Stewart Dryburgh commented: “NITR consumer insights have shown that ‘Better For You’ is one of the three key reasons for purchasing by travellers and, within that, healthy snacks and better treats are driving category growth.
“YES! bars are ideal to meet this need, particularly now that they are in recyclable packaging. We see them as be-ing particularly suitable for the point of sale tills, ideal as impulse purchase items to in-crease average basket size.
“Innovation and new product development are at the heart of our ‘10 in 10’ ambition and we are truly excited to unveil these new additions to our range.”
TRBusiness filmed an exclusive video interview with Stewart Dryburgh in Cannes this year, which will be published in the coming weeks.