Ojo de Tigre is a super-premium Mexican spirit.

Pernod Ricard is upping its influence in the fast-growing mezcal segment by investing in super-premium Ojo de Tigre.

The partnership builds on the French drinks giant’s entry into the category in 2017, when it took a majority stake in Del Maguey Single Village Mezcal.

Ojo de Tigre is a small-batch, artisanal product crafted according to ancient traditions.

It uses only sustainable agave from the Tobalo and Espadín plants to create a smooth, sweet and herbal taste that be enjoyed neat or in cocktails.

Available in Joven and Reposado varieties, Ojo de Tigre is presented in a ‘unique and iconic’ bottle, says Pernod Ricard.

The tie-up with Pernod Ricard is the latest in a series of successful partnerships with brands launched by passionate entrepreneurs and falls under Pernod Ricard’s active portfolio management linked to its ‘Transform & Accelerate’ strategic plan.