Luxottica Group has partnered with DFS Group to activate the third worldwide exclusive launch for Prada Eyewear.

Prada’s Fall Winter 2018 collection includes oversized square frames with two-tone acetate in exclusive colours – black and Havana.

The models can be found exclusively at DFS’ airport stores and downtown T Galleria locations globally.

Ariel Gentzbourger, Executive Vice President Merchandising DFS Group said: “We are proud to partner for the third time with Prada Eyewear in providing bespoke and exclusive experiences to our discerning customers.”

SOCIAL MEDIA AMPLIFICATION

Luxottica Group and DFS Group introduced a campaign during January and February, with the frames spotlighted across DFS’ digital and social media platforms (including Instagram, website and e-newsletter).

Supporting the launch was additional in-store visibility at special outpost sites and through on-shelf glorifiers at multiple T Galleria by DFS locations in Hong Kong, Macau, Hawaii and Venice.

Customers purchasing the exclusive styles received a printed, personalised photo in a Prada photo folder and pouch.

The ranges have also appeared across DFS’ Give Joy Holiday Gifting, Lunar New Year and Valentine’s Day campaigns.

Enrico Destro, Global Travel Retail Director, Luxottica Group added: “Our partnership with DFS Group grows from strength to strength with each exclusive launch we bring to the market.

“Delivering world-exclusive launches from a luxury brand such as Prada underlines Luxottica’s and DFS’ shared commitment to offer exceptional and unique products to customers, while amplifying the very best of the sunglasses category to the channel.”