Rémy Cointreau introduces St-Rémy Signature into global travel retail

By Trbusiness Editor |

Rémy Cointreau St-Rémy Signature brandy

The brandy was launched in selected GTR airport doors in November.

Rémy Cointreau Global Travel Retail has extended its GTR spirits portfolio with the launch of St-Rémy Signature – the latest expression from the French brandy house, which was launched domestically in late 2020.

It made its debut in travel retail doors in Singapore, Dubai, India and Sri Lanka in November.

The launch was supported by two interactive activations: one at Dubai International Concourse D, and one in Colombo Bandaranaike International Airport.

St-Rémy Signature writes a new story

These activations were designed to attract a new generation of brandy enthusiasts, using personalised experiences to create a journey of discovery.

Key features included tastings at the Signature Artisan Bar. Travellers were also shown how to craft their own signature drinks at home.

Rémy Cointreau St-Rémy Signature Dubai International Airport activation

The St-Rémy Signature launch was supported by activations at Dubai international (pictured) and in Colombo Bandaranaike International Airport.

St-Rémy Signature was created by Master Blender Cécile Roudaut, using new production processes and aromas, while paying homage to St-Rémy’s traditions and its historical smooth profile.

Rémy Cointreau Global Travel Retail CEO Fida Bou Chabke noted: “We are delighted to introduce these activations at Dubai International Airport and Colombo Airport in Sri Lanka, inviting a new generation of young brandy enthusiasts to immerse themselves in the world of St-Rémy and savour moments of joy with loved ones.

Rémy Cointreau St-Rémy Signature brandy Colombo activation

The activations in Sri Lanka (pictured) and Dubai invited travellers on a journey of discovery, by taking part in personalised experiences.

“With St-Rémy Signature, we aim to kindle travellers’ curiosity, encouraging them to embrace non-conformity and self-expression, mirroring the essence of this unique brandy.”

She concluded: “The animations extend an invitation to travelling clients to craft their own narrative and create a signature experience. We believe that every traveller has a unique story, and through this showcase, we aim to inspire moments of self-expression and authentic connection with St-Rémy Signature.”

READ MORE: 12 wine & spirits trends to watch in travel retail in 2024

READ MORE: Rémy Cointreau GTR on transforming show windows into shop windows


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