Swarovski crystals are handset into the frames of the 2019 Seksy Sunglass Collection.

Swiss Eyewear Group (SEG) is set to unveil its 2019 Seksy Sunglass Collection at next month’s TFWA World Exhibition.

Seksy’s frames are embellished with precious Swarovski crystals, with the entire range manufactured in Swiss TR 90 material.

According to SEG, this ultra-flexible and feather-light premium material improves durability and enhances comfort for the wearer. The range retails at €65 ($76) in travel retail.

Earlier this year, TRBusiness reported that the sunglasses had secured listings with Jet 2 and Virgin Atlantic from spring.

INVU INNOVATION

Elsewhere, SEG is showcasing its Invu 2019 Collections in Cannes. These boast new, high-tech injection molded ultra-polarised polycarbonate lenses and a self-healing lens coated with the latest Nano technology.

Meanwhile, Swiss Tech is a range of sunglasses created in high tensile and ultra-flexible material. Made in Switzerland, the sunglasses all sit within the impulse purchasing segment and are priced between €50-€80 ($58-$94) in travel retail.

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