Gateretail has listed sustainable Spanish wine brand Zeena on board Air Europa.

Air Europa has added Spanish ecological, sustainable and vegan rosé wine brand Zeena to its onboard offering across its entire fleet. 

With the short- and long-haul listing, over 12 million passengers a year will have the opportunity to purchase the Mindful Drinkers-owned brand.

Founded in 2020, Zeena produces natural, sustainable canned wines, focusing on organically grown fruit that is free of additives.

The wine is presented in 100% recyclable aluminium cans fitted with a Vinsafe film that protects the wine’s aroma and flavour. 

Lighter and easier to move than glass, Zeena said it offers airlines a sustainable solution with reduced transport and storage costs. 

“The characteristics of Zeena, an innovative, sustainable and highly usable product, fully coincide with our philosophy of offering innovative alternatives to the demands of an increasingly larger passenger base that is open to enjoying new things on board”, said Laura Brieva, Head of Retail Business Development at Gateretail, which services Air Europa. 

Miguel Tarazón, Sales Manager of Mindful Drinkers, added: “This collaboration with Gate Group has meant a great step forward in our travel channel as, besides shops and restaurants in the main airports in Spain, millions of passengers will be able to enjoy us in-flight.”

Gateretail has been operating Air Europa’s on-board retail since commencing a six-year concession in 2020.