As the official beverage alcohol data partner of TRMarketplace – the industry’s first digital forum for the travel retail industry – IWSR can now share the first installment in its new regular data digest series, exclusively for TRBusiness.

 

Ahead of the official launch of the 1nSpirit hub during TRMarketplace, IWSR will be sharing exclusive data with TRBusiness on several themes, to be published on TRBusiness.com in the coming weeks…

 

As reported, the IWSR and fellow TRMarketplace data partner, m1nd-set, have launched a joint travel retail marketing intelligence platform, ‘1nSpirit The Wine & Spirits Travel Retail Data Hub’ in response to a huge and ever increasing demand for information on how Covid-19 continues to impact the business. IWSR and m1nd-set will share an exclusive preview of the 1nSpirit platform, alongside early insights, at the TRMarketplace event during a dedicated webinar on Friday 02 October.

 

In this week’s teaser article, IWSR shares its comparisons of the 2008 financial crisis with Covid-19 and the impacts to the industry in both scenarios. As IWSR explains, in 2009 wine and spirits travel retail volumes dropped by 8%, but recovered in 2010, rising 12% as the worst of the crisis passed. “With Covid-19, there has been a particularly harsh decline in sales in 2020, but global travel retail beverage alcohol consumption is expected to surpass pre-crisis levels by 2024,” says IWSR.

 

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