Video: Dr Ci: Labo launches with Changi following year of impressive TR growth

By Charlotte Turner |

Dr-Ci-Labo-video-still-story-leadLast month Dr Ci: Labo launched in four locations at Changi Airport following a year of impressive growth in China and in duty free and travel retail locations, Philippe Gueulet, Commercial Director, Dr. Ci:Labo told TRBusiness in an exclusive video interview.

 

Gueulet told Charlotte Turner that the company hopes to use the travel retail channel to recruit more and more ‘Chinese beauty seekers’, which are particularly drawn to its Super White 377 product.

 

Following its debut appearance at the TFWA Asia Pacific Exhibition, Gueulet believes that additional listings in Asia Pacific will certainly follow.

 

Although the company is keen to raise the brand’s profile globally as much as possible, it is concentrating on making good first impressions on TR shoppers by ensuring (as best it can) a great customer experience in stores.

 

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