Dubai Duty Free was recently awarded ‘Superbrands’ status at the Superbrands Tribute Event for an unprecedented seventh year in a row.

 

The ceremony was held at the Inter-Continental Dubai Festival City on June 4 by the Superbrands Council in the UAE, an offshoot of the Superbrands organization. This apparently comprises of councils throughout the world, with the UAE Council arm comprising senior executives from top companies within the emirates.

 

Dubai Duty Free’s Executive Vice Chairman, Colm McLoughlin said he was delighted to be to be granted ‘Superbrands’ status for the seventh time and he thanked council members and associates for the award: “This award is essentially a well-deserved endorsement of the relationship we have with our customers, our suppliers and our own employees and reflects our efforts over the past 30 years,” said McLoughlin.

 

George Horan, President of Dubai Duty Free received the award from Mike English, Director of Superbrands Middle East & North Africa, alongside Bernard Creed, DDF’s Vice President, Finance and Sinead El Sibai, DDF’s Vice President for Marketing.

 

EXPLAINING SUPERBRANDS…

According to the organisation itself, Superbrands is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.

 

Explaining the voting criteria, the body said: “The Superbrands Council members produce a shortlist of candidate brands from a list provided by our researchers (we list all brands available in the country that are widely available) we then invite the CEO and Marketing Directors of shortlisted brands to vote online for all the other brands and the scoring is tabulated to result in the top scoring brands being designated as Superbrands.

 

“The Superbrands Council scores each brand against the criteria of Superbrands’ definition of a Superbrand – “A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise and are willing to pay a premium for..”

 

“The Superbrands are then notified of their status as Superbrands and are invited to take part in the Superbrands book and Tribute Event. All Superbrands, regardless of whether they participate in the book or not, are awarded the Superbrands trophy. Participating brands receive their award at the Tribute Event and non-participating brands receive theirs by courier.”