Guerlain launches Rose Amira exclusively with Dubai Duty Free 

By Faye Bartle |

Guerlain Rose Amira

Rose Amira is part of the intense Absolus Allegoria collection.

French beauty house Guerlain is launching Rose Amira, the latest addition to the Absolus Allegoria fragrance collection, into travel retail exclusively with Dubai Duty Free.

The retailer is putting the sensual woody scent in the spotlight with an animation package running from 1-15 March at Dubai International Airport.

On 8 March, a special event was hosted featuring a guest of the brand, regional fragrance expert Bashar Hakeem.

The wider Absolus Allegoria Collection, comprising six fragrances in total, was launched in the local markets across MEA in February.

For Rose Amira, Guerlian perfumer Delphine Jelk developed a bespoke rose composition by fusing the botanical nuances of the essence with the rounder accents of the absolute.

Guerlain Rose Amira

Rose Amira made its travel retail debut with Dubai Duty Free in March 2024.

This was shaped by an eau de rose obtained from the distillation of petals.

The careful process reveals the lemony, fruity, spicy and honeyed notes of the flower’s delicate multi-faceted fragrance.

Musks are blended with patchouli, as well as an earthy and woody Vulcanolide plus touches of Helvetolide.

The bottles for the Absolus Allegoria collection are crafted in France, using 15% recycled glass, with an unscrewable spray pump and transparent lacquer to help encourage recycling.

READ MORE: Guerlain launches skincare-focused Bee Beauty Secrets collection for eyes & lips

READ MORE: Guerlain launches ‘radiance revolution’ with Abeille Royale Clarify & Repair duo

READ MORE: Guerlain introduces Orchidée Impériale Gold Nobile anti-ageing collection

The Americas

Details emerge of JFK T1 commercial programme and duty free tender

Qualified travel retail operators are being invited to participate in a request for proposals...


Mondelez WTR launches Win a Diamond pop-up with Lagardère at CDG

Mondelez World Travel Retail (WTR) has unveiled an enhanced iteration of its Win a Diamond...

Middle East

JEDCO launches multi-category tenders at KAIA T1

Jeddah Airports Company (JEDCO KSA) has issued a request for proposals for several...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend