Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Featured Interview: Copenhagen Airport’s new Chief Commercial Officer (CCO) Peter Krogsgaard
By Charlotte Turner |
In an exclusive interview, Copenhagen Airport’s new Chief Commercial Officer (CCO) Peter Krogsgaard, told TRBusiness that it’s new mission is to go from ‘good to great’ and to take its retail and customer service to a new level.
Krogsgaard told TRBusiness in Cannes: “The challenge for us is to go from good to great and to take [retail] to a new level…we need to excel in customer service and the shopping experience.”
Copenhagen revealed that part of its strategy will be to cater to more children at the airport, with the addition of new store Tinderbox, joining Hamley’s and Lego to round out the retail offer. Directed at fashion-conscious parents, the Tinderbox concept offers high-end children’s fashion from top international brands such as Stella McCartney Kids, Little Marc Jacobs, Tommy Hilfiger and Kenzo.
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