ASUTIL’s Secretary General, José Luis Donagaray has revealed that the 20^th annual conference has received 257 registrations via the association’s website, and that they have confirmed one more speaker in addition to an already impressive line-up.

 

As previously reported, ASUTIL will hold its 20th conference entitled ‘Step by step in the right direction’ at the Sheraton Santiago Hotel & Convention Center, Santiago de Chile between 8-11 June.

 

“We closed last week the last speaker who is Guillermo D’Andrea who will speak about ‘Retail keys in an omnichannel world’,” says Donagaray who posted the announcement in the TR Meeting Point Facebook page.

 

Guillermo D’Andrea is a professor of Marketing and Retailing at IAE Business School – Austral University, in Buenos Aires, Argentina, where he chairs the Centre for Leadership in Marketing & Retailing – CLEMER, and the Alumni Division.

 

 

He leads Babson College’s Strategic Planning and Management in Retailing Program at IAE and at Monterrey Tec, Mexico, teaches at IESE’s Global CEO Programme. He has also been Visiting Professor at Instituto Politecnico di Milano International MBA and other renowned business schools around the world. From 2002 to 2012 he was Research Director of The Coca-Cola Retailing Research Council – Latin America.

 

A regular contributor to the Harvard Business Review and other similar business publications, he has written over 60 case studies, papers and other teaching materials, and is author or co-author of seven books.

 

MAJOR RETAIL DISRUPTION

According to Donagaray, at the approaching 20th conference to be held in Santiago Chile, D’Andrea will talk about the major disruption that retail is about to face.

 

“The digital transformation and other prevailing trends are empowering customers that increasingly expect a better shopping experience and demand more value than ever before,” says Donagaray, disclosing D’Andrea’s agenda.

 

“At the same time this second digital wave opens chances for improving the business by expanding relations with both customers and suppliers. It’s a demanding challenge where only the bravest will survive and following Moore’s Law, time is shrinking.

 

“We will explore how retailers are reacting to this new context, and what opportunities arise in the new omnichannel landscape. “