Welsh gold brand Clogau has set out the next phase in its international development strategy as expansion into The Americas and a debut appearance at IAADFS.

 

This follows a successful two year venture into the Middle East and Asian travel retail markets where they opened two standalone stores in China and trialled new self-select units.

 

These units and the brand’s ever-expanding travel retail collections, including the 9ct and 18ct collections, will be on show to existing and potential business partners at the Orlando exhibition in March.

 

Coinciding with their 25^th anniversary, Clogau recently launched their ‘Heritage’ campaign, set in the distinguished surrounds of Highclere Castle, the location for hit TV series Downton Abbey.

 

Deployment of these strong, uniquely British visuals, along with their established connections to the Royal Family and USP as purveyors of rare Welsh gold jewellery are, says the brand, convincing reasons why Clogau should hold great appeal to the Americas market.

 

“Clogau have exhibited at shows in both Singapore and Cannes for many years but until this year not IAADFS,” says Garry Stoner, Clogau’s Travel Retail Account Manager.

 

“Partners can expect to see a long term commitment to the Americas region from Clogau. We want to build strong partnerships with our customers that will be a real win-win.”