Haribo will launch new sku Twin Snakes into global travel retail at the forthcoming Duty Free & Travel Retail Summit of the Americas (30 March – 2 April).

As reported, the 2020 Summit of the Americas has now been cancelled.

Twin Snakes is available in a 700g resealable pouch and is exclusive to travel retail.

The fruit jellies can be eaten whole or split in two and offer sweet and sour flavour combinations of cherry & orange, apple & lemon and blueberry and blackcurrant.

Elisa Fontana, Head of Marketing Global Travel Retail says the new addition to Haribo’s popular resealable sharing pouch collection ‘will slip neatly into the snacking and gifting range’.

Germany’s Haribo, which marked 100 years of business in December, has crafted an assortment of sharing pouches containing the world-renowned fruit confections, including Goldbears, Happy Cola and Air-Parade, with FDA-compliant packs for the Americas.

“At the 2020 Summit of the Americas we will be putting the Haribo Candy Tin and the Haribo Travel Bag in the spotlight, two of our very successful gift skus which we believe have a great future in South as well as North America,” added Fontana.

Haribo can be found at booth 1001.