International Shoppes in big new JFK T8 show of luxury

By Doug Newhouse |

IS DUTY FREEAirport retailer International Shoppes, airline terminal occupier American Airlines, airport developer Westfield and the Port Authority of New York and New Jersey all highlighted ‘the success’ of the new retail outlets at New York JFK Airport Terminal 8 earlier this month.

 

This took the form of an experiential event on June 14 where more than 12 of the terminal’s ‘A-list brands’ organised live demonstrations and activations after opening within the location last year – including several managed by International Shoppes, such as Chanel, Kiehl’s, Jo Malone and others.

 

These new outlets are designed to improve and invigorate the travel experience for both domestic and international travellers at the terminal, which showed off its offerings to travellers and guests at its grand event last week.

 

IS Beauty interior T8 Westfied

The beauty area within International Shoppes’ new duty free store.

SUCCESSFUL RETAIL SHOWCASE EVENT

This was received well, according to Mike McKanna, Managing Director of American Airlines who said that both Westfield and International Shoppes have introduced ‘an entirely new shopping experience that really caters to our modern, sophisticated customers and they’re loving it.’

 

In a statement from the retail and F&B management company, Westfield said: “Unique activations captivated guests, travellers and passers by at Terminal 8 last week.

 

“A professional ‘tie knotter’ provided easy-to-follow tutorials at Hugo Boss, while handwriting experts analysed guests’ signatures to reveal interesting personality traits inside Montblanc.

 

“Floral designers at Salvatore Ferragamo also created one-of-a-kind purses made completely out of flowers.”

 

This follows the redevelopment of almost 10,000sq ft of post-security retail by International Shoppes and Westfield which currently features five specialty stand-alone boutiques, including Salvatore Ferragamo, Bulgari, Dior and Chanel that are designed to ’feed’ visitors into the centre of the new 5,594sq ft duty free store.

 

Commenting on the success of the development, Matthew Greenbaum, Vice President, International Shoppes said: “Our roots are in luxury and we are always looking to create the next level of retail excitement.

 

IS DUTY FREE BIG

The exterior of the new International Shoppes duty free outlet at New York JFK T8.

IS HAS NEARLY DOUBLED ITS T8 ‘FOOTPRINT’

“With Westfield and American Airlines we’ve redeveloped the whole retail landscape and almost doubled our footprint in Terminal 8. Consumers are really responding to the world-class brands. Our duty free sales alone are nearly double what they were last year.”

 

Adding his comments, Westfield Airports’ Executive Vice President Dominic Lowe said: “The results are spectacular. Terminal 8 continues to enhance its retail line up, offering new and diverse products while delivering exceptional service levels.

 

“International Shoppes has brought some of the style, glamour and fashion of New York to the American Airlines passengers.”

 

According to both companies, the ‘new’ collection includes boutiques which feature Bulgari, Hugo Boss, Michael Kors, Montblanc, Tag Heuer and Salvatore Ferragamo.

 

In addition, the Duty Free store offers ‘a full selection’ of brands in beauty, liquor, tobacco, sunglasses and confections from Chanel, Clinique, Dior, Jo Malone, Kiehl’s, La Mer, Lancôme, L’Occitane, MAC, and the Estée Lauder Companies.

 

The new-look retail offering is featured below:

 

estee-lauder T8 Westfied IS

 

bulgari-and-ferragamo T8 Westfied IS

 

chanel T8 Westfied IS

 

Dior T8 Westfied IS

 

kiehls T8 Westfied IS

 

jo-malone T8 Westfied IS

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