Rituals has partnered with Americas distributor Essence Corp to open the brand’s first store in Americas travel retail, at London Supply’s Puerto Iguazu border duty free complex.

Opened on 2 February, the 28sq m shop-in-shop features a large assortment of Rituals products including fragrance sticks, candles, perfumes, gift-sets and products from the brand’s best-selling range.

The opening marks the first time that Rituals is able to showcase its lifestyle brand credentials and product assortment, spanning numerous categories, to travel retail shoppers in the Americas.

PROMINENT POSITION

Its signature sakura tree features prominently by the store entrance reminding travellers of the ‘Asian wisdom’ and ‘ancient traditions’ that inspire Ritual’s products. On entering the store, customers are offered a herbal tea and the opportunity to experience products via complimentary hand and arm massages at the water island.

Essence Corp Executive Sales Director, Antoine Bona commented: “Essence Corp is proud and excited to partner with London Supply to open the first Rituals boutique in travel retail Americas.

“London Supply has been an esteemed partner of Essence Corp’s for over 40 years and this new store opening solidifies a successful ongoing partnership. London Supply is the premier retailer in the region and continues to innovate by bringing in new brands to offer to their customers. We thank both Rituals and London Supply for their support.”

Rituals Director Travel Retail, Neil Ebbutt added: “Over the past 10 months we’ve been working hard with Essence Corp to create new opportunities for Rituals in Americas travel retail.

“We are very proud of the results and the successful opening and we look forward to engaging with consumers, inviting them to discover the ‘slow down’ philosophy of the brand and to building our credentials as a true lifestyle brand in partnership with Essence Corp and London Supply.”