
TUMI’s new global holiday campaign, Gift Joy, is rolling out across travel retail.
TUMI is wrapping up its 50th anniversary year in style, unveiling its new global holiday campaign, Gift Joy – now rolling out across the brand’s travel retail network and boutiques worldwide.
The travel and lifestyle brand’s latest seasonal story celebrates craftsmanship, purpose and the art of meaningful gifting, showcasing timeless pieces designed to travel beautifully and last well beyond the holidays.
Framed by the warmth and connection of the season, Gift Joy captures what TUMI does best: combining design, durability and emotional resonance to create products that feel as good to give as they are to use.
TUMI marks 50 years with bold new red-and-black anniversary collections
To close its milestone year, TUMI has reimagined some of its most recognisable collections in its signature colour palette of black and TUMI Red – the brand’s custom Pantone hue that symbolises strength and confidence.

TUMI has reimagined some of its most recognisable collections in its signature colour palette of black and red.
This bold pairing runs across the Alpha, Alpha Bravo, Voyageur and 19 Degree Aluminium lines, blending heritage with modernity and giving travellers a fresh reason to revisit classic favourites.
Highlights include the Celina backpack and mini backpack, crossbody, Just In Case tote, satchel, packable backpack and Essential tote – each meticulously crafted and built to accompany travellers on every leg of their journey.
Holiday gifting spotlight: the 19 Degree Aluminum collection
For travellers seeking something truly special, TUMI’s 19 Degree Aluminum range takes centre stage this season. The sculptural, ribbed design that defines the collection is applied to a curated lineup of luxury travel and lifestyle pieces – from the International Carry-on to refined accessories such as the cigar case, sunglass case and compact mirror.

TUMI’s 19 Degree Aluminum range takes centre stage this season.
Each item showcases TUMI’s trademark precision and craftsmanship, reflecting the brand’s commitment to functional design with a sense of sophistication.
Coming soon, TUMI will introduce the 19 Degree Aluminum Bar Set – a statement piece for the modern host. Complete with all the tools needed to mix the perfect cocktail (and even custom TUMI recipe cards), it extends the brand’s travel-inspired design language into the home, reinforcing TUMI’s promise to meet customers at every point in their journey.
Design that fits every journey: gifts for him
“TUMI has always been about gifts that bring genuine joy and purpose,” said Victor Sanz, TUMI’s Global Creative Director. “The best gifts fit seamlessly into everyday life – from work to travel to home – and remain meaningful long after the holidays are over.”

TUMI’s Alpha gold stand bags are part of the new campaign.
For men, the Arrivé collection takes centre stage, featuring the Barker large backpack and Larson medium backpack, defined by polished carbon-fibre detailing and an automotive-inspired finish.
Complementing these are rich, hand-finished leather designs from the Harrison collection – including the Gregory Sling, Warren and Griffen backpacks in burnished wine ombré. Each piece offers tonal depth and character, while accessories such as the T-buckle reversible leather belt deliver timeless versatility for those who value understated luxury.
Elegant seasonal gifting for her: Olas, Agent and Belden
For women, TUMI’s new-season collections bring together elegance and practicality in equal measure. The Olas line captures relaxed sophistication with its clean, fluid design language, while the Agent collection channels modern luxury for women who transition effortlessly from day to night.

TUMI’s women’s accessories have been given a glamourous, festive touch.
Adding a festive twist, the Belden collection introduces fresh metallic tones, including a shimmering silver across the jewellery case, zip-around passport case and wallet on chain. Designed to shine during the holidays, each piece is crafted to endure long beyond the season’s celebrations.
Available now in global travel retail
The Gift Joy holiday collection is available now across TUMI boutiques and selected travel retail locations worldwide, offering jetsetters the chance to pick up premium pieces for themselves or thoughtful gifts for others while on the move.
As TUMI closes its landmark 50th year, the message behind the campaign is simple: this season, travel well, give thoughtfully – and wherever you are in the world, gift joy.
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