Antony Morato has introduced its first-ever eyewear collection, marking a key step in its evolution into a broader lifestyle brand and signalling a strong focus on future growth in the travel retail channel.
Developed in partnership with Mondottica Group, the collection reflects Antony Morato’s contemporary design language, with four styles available across ten colour variations. The range has been created through a joint creative process, with production handled by Mondottica to ensure high technical standards and quality.
Tony Pessok, CEO of Mondottica Group, said: “Over nearly two decades, Antony Morato has pioneered the contemporary menswear space. We are delighted to work with the team at Antony Morato to collaborate and produce the brand’s debut eyewear collection, translating its contemporary style and cool Italian look into wearable men’s eyewear styles.”
The collection will initially be distributed exclusively through Antony Morato’s mono-brand stores and e-commerce platform, before expanding into wider channels, with travel retail identified as a key growth avenue.
Eyewear remains one of the strongest-performing categories in travel retail, driven by its accessibility, gifting appeal and suitability for on-the-go consumers. Antony Morato sees the category as a natural extension of its offering, supporting international expansion while maintaining a cohesive brand identity.
Founder and CEO Lello Caldarelli said: “Eyewear is part of a broader strategic vision that we have been building over time. In recent years, we have embarked on a brand extension journey that has already included our entry into the beauty world with fragrances, and will continue through new projects currently under development.”
The launch forms part of a wider plan to diversify beyond apparel, reinforcing Antony Morato’s positioning as a contemporary, global lifestyle brand while tapping into high-potential categories within travel retail.
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