Bacardi Global Travel Retail (GTR) is executing a two-month campaign to celebrate Chinese New Year of the Dog.

The cross-portfolio campaign, which began in January and runs through February, targets 10 Asia Pacific retail locations (see below for further detail).

It features prize draw incentives on the purchase of specific products at different locations.

Shoppers can take advantage of a scratch card that reveals a prize, including an Apple iPhone 8, Bacardi-branded playing cards, Grey Goose Vodka (50c and 20cl), a special edition Bénédictine Dom liqueur (5cl) and Dewar’s 12YO 5cl.

BANKING ON TRAVEL

Bacardi GTR is well positioned to capitalise on Chinese New Year, which it says it expects to yield just under three billion journeys during the Spring Festival travel season, as people travel to visits friends and relatives.

Vinay Golikeri, Regional Director, Asia Pacific & Middle East, Africa, Bacardi GTR said: “The travel statistics for CNY are simply extraordinary and, year on year, we’re seeing the emergence of more Chinese consumers at the second stage of luxury, as wealth expands to the provinces and more people travel from and to 2^nd tier cities.

“Discovery of niche brands is a key driver with this group and so the diversity of our portfolio is perfectly positioned to appeal to those looking for something a little different to the mainstream.  It’s an especially exciting time of year for us to engage with shoppers, build our brand equity and share the fun of the season.”

Bacardi GTR campaign locations:

Singapore Changi Airport – DFS

Haikou Meilan International Airport – China Duty Free Group

Hong Kong Border Lo Wu – Anway

Hong Kong Border Lok Ma Chau – Anway

Kuala Lumpur – Eraman and Heinemann Malaysia

Lo Wu – Shenzhen Duty Free

Shenzhen Airport – Shenzhen Duty Free

Sydney Airport – Heinemann Duty Free

Taipei – Tasa Meng Corporation

Zhuhai – Zhuhai Duty Free