Travel accessories firm Cabeau is to showcase its newly launched first-of-its-kind, Evolution S3 pillow at the TFWA Asia Pacific Exhibition & Conference from 6 May to 10 May (Basement 2, G23).

Launched in February at The International Travel Goods Show in Las Vegas, the state-of-art pillow combines Cabeau’s  patented ergonomic design with high technology features and fabrics. It presents an innovative, patent-pending “seat strap system” (S3) which keeps the head from falling forward or sideways by attaching to the airline seat and enhances travellers’ comfort level.

Cabeau Founder and CEO David Sternlight said: “TFWA Asia Pacific is the pinnacle of travel retail events and it gives us the perfect opportunity to present our pillow to retailers and airline representatives, gain feedback and further establish Cabeau as a world leader in comfortable travel products.”

According to recent research, 77% of travellers reported neck pain during a flight and 72% of frequent fliers indicated difficulty staying asleep.

HEAD-REST WINGS

These findings illuminated a need for better head and neck support, a factor accomplished by the introduction of the revolutionary head-rest wings on Evolution S3 . Every part of the pillow was engineered to provide the best possible experience for a traveller, according to the company.

The Evolution S3 pillow introduces an ultra-soft solution to inflight sleep comfort.

Since last year, Cabeau has expanded its Asian business with new listings in Hong Kong, Australia, Singapore, Macau, Thailand, South Korea, Delhi and Mumbai.

Denz Vanderlist, Director of International Sales, Travel Retail commented: “We are delighted about the development we have seen in Asia over the past year and there are still multiple opportunities in the ASPAC region, with the number of travellers continuing to grow, along with an increase in buying power.”

The Evolution S3 pillow is available in five on-trend colours and retails for $39.99. The pillow can be found at major national airports worldwide, as well as Cabeau’s website.