DFS prepares to bow out at Changi with sweep of online offers and deals

By Luke Barras-hill |

iShopChangi-DFSexitVisitors to iShopChangiWines.com can enjoy a series of exclusive products and virtual promotions courtesy of Changi Airport and DFS Group.

The LVMH-owned travel retailer is due to exit its liquor & tobacco concession in June, drawing the curtain on a 35-year spell at the airport.

In commemoration of its partnership with the airport and as final ‘hurrah’ to customers, DFS is promoting goods via the luxury e-shop platform, which offers duty- and GST-absorbed premium wines, champagnes and spirits.

More than 200 newly added products are available throughout the campaign, which runs from April to June.

New products are being added every other week, with discounts of up to 50% on selected premium brands. Those spending a minimum of S$250/$177 will be eligible for free delivery.

Live-Stream-Changi-DFS

DFS and Changi Airport are live streaming a series of videos with celebrities and influencers with the opportunity to purchase discounted products and win prizes. Click to enlarge. Source: DFS Group.

LIVE STREAMING VIDEOS

Aymeric Lacroix, Managing Director Asia South, DFS Group said: “As one of DFS’ most esteemed allies for the last 35 years, we thank Changi Airport Group for their ongoing support and partnership.

“We will continue to serve our customers with the same passion for excellence that has distinguished us at Changi Airport until our official exit in June 2020.”

As part of the campaign, Changi Airport and DFS have teamed up with Singapore Memory Project to enable customers to submit their favourite photo on the landing page of iShopChangiWines.com. All approved photos will be shared on Singapore Memory Project’s website.

In addition, *local celebrities and influencers previously involved with DFS and Changi Airport will join a series of live stream videos via Instagram Live.

These take place every Thursday from 16 April to 7 May and bring viewers lifestyle content involving music, comedy and culinary insights, with short form video recaps available on iShopChangiWines.com.

Viewers can benefit from promotions during the live streams, with the opportunity to earn 10x Changi Reward points when purchases are made, with further discounts and exclusives available at random intervals.

Those who purchase during the live stream have the opportunity to win weekly prizes worth up to S$400 (more information is available on the website and the DFS Changi Airport Facebook page).

Finally, DFS and Changi Airport are supporting local food establishments during this turbulent time.

Associations have been forged with #HawkersUnited2020 to enable businesses to advertise their stalls and products virtually.

The parties are working with 20 food outlets to offer a S$5 #savefnbsg voucher for customers to redeem.

Those spending more than S$250 on iShopChangiWines.com from 1-7 May will earn a voucher.

The list of participating companies and redemption status of vouchers can be found at iShopChangiWines.com at a later date.

Organisations and artists include Mediacorp Artistes’ Desmond Tan and Benjamin Tan; Mediacorp 987 DJ Sonia Chew; Fly Entertainment Artiste Irene Ang; Fly Entertainment Artiste and Sony Music Artist Benjamin Kheng; Warner Music Artist Nathan Hartono; and Left Profile Artiste Royce Lee.

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