DFS spreads cheer through the holiday season as ‘Give Joy’ campaign returns

By Luke Barras-hill |

Shoppers can search for their perfect present with the assistance of DFS’ specially curated gift guides.

Luxury travel retailer DFS Group has unveiled its annual ‘Give Joy’ holiday campaign to uplift travellers as another arduous year for the industry draws to a close.

From now until the end of December, customers can discover an array of gifts for loved ones across DFS’ luxury pillars – Beauty and Fragrances; Fashion, Food and Gifts; Watches and Jewelery; and Wines and Spirits.

Designed to spark excitement, curiosity and engagement, the eclectic range of merchandise is being supported by in-store activations, including tree lighting ceremonies, wreath workshops, bubble catchers and more.

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Customers can also receive an exclusive DFS Bauble DIY Kit to create and personalise their own holiday ornament upon making a purchase.

From 1 December, shoppers at T Galleria by DFS, Hong Kong, Canton Road can revel in the ‘World of Wonder’ pop-up experience, which guides them through six wonders of holiday and features an advent calendar filled with surprises.

A DFS holiday livestream will run on 16 December from 7:00-9:00pm HKT on the DFS Macau WeChat Mini Program, offering a sneak peek of top gifting picks.

Christophe Marque, President Merchandising, DFS Group said: “This holiday season we invite our customers to rediscover the joys of the holidays and celebrate the simple moments of joy together with their loved ones.

“Near or far, we hope to bring excitement and create inspiring moments of joy for our customers wherever they may be.”

Pictured above is T Galleria by DFS, Macau, Shoppes at Four Seasons.

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